Clik here to view.
Marketing Keywords to Know: March 3, 2016
Athleisure Definition: Athletic apparel that is suitable for a variety of events You may be dressed for it, but please don’t do this. (Image via Yogadork.com) Appealing to a growing number of people...
View ArticleClik here to view.
Marketing Keywords to Know: March 10, 2016
Collective Credibility Definition: The impression the consumer has of a brand based on peer perception and public reviews Before a new customer does business with you, there’s a strong chance they’ve...
View ArticleClik here to view.
Marketing Keywords to Know: March 17, 2016
Vloggers Definition: Internet celebrities that create videos about their personal interests to appeal to like-minded fans and generate income If you’ve ever questioned the popularity behind an internet...
View ArticleClik here to view.
Marketing Keywords to Know: April 7, 2016
Brandjacking Definition: Assuming a brand’s identity on social media to take advantage of the brand and/or its followers As the use of social media steadily increases, false representations of online...
View ArticleClik here to view.
Marketing Keywords to Know: April 21, 2016
Experiential Marketing Definition: Drawing the consumer to a brand by playing to their passions To appeal to the consumer, most brands tie their products in to the consumer’s needs to drive them to do...
View ArticleClik here to view.
Marketing Keywords to Know: May 12, 2016
Echo Chamber Definition: Different media outlets that all have the same stance and opinion on a particular subject Have you ever searched for articles on a topic and found the same information...
View ArticleClik here to view.
Marketing Keywords to Know: June 2, 2016
Brand Backyard Definition: Accompanying content provided by brands such as blogs, official social media accounts, and private communities How does your brand make their presence known without pushing...
View ArticleClik here to view.
Marketing Keywords to Know: June 16, 2016
Track Busters Definition: Specialists hired to clean up one’s digital tracks A term coined by DMNews, Track Busters are sure to generate an increasing amount of popularity as the Internet of Things...
View ArticleClik here to view.
Marketing Keywords to Know: July 14, 2016
Fingermouthing Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op Bella Hadid – Professional Model and Fingermouther There’s a new trend born every minute and...
View ArticleClik here to view.
Marketing Keywords to Know: September 8, 2016
Predictive Marketing Definition: Going beyond simple technology and cultural trends to determine how to effectively market to a group Marketing is all about pitching a product or idea at the right time...
View Article