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Half-Baked: The Business of Social Media and How to Get it Right Before You...
Are you tired of hearing about social media yet? Have your colleagues ventured into the social media pool already and you’re barely ready to stick your toe in the water? Maybe you set up accounts...
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Marketing to Consumers: What They Can’t Live Without in 2011
Ad Age has launched the “American Consumer Project” to begin researching what products and services have become a “need” versus a “want” in our society. This summer, a survey of 1,000 Americans was...
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What is Knead to Rise?
As a marketing consultant, I hear amazing stories every year from start-up entrepreneurs about their business ideas. The creativity and talent expressed by these innovative thinkers is unmatched, but...
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Facebook Brand Pages Changing (Again) March 30, 2012
Happy Leap Day! For everyone who is an administrator of a Facebook Page for business, you may have noticed a little note at the top of your screen this morning: Yes, the free service that we can’t live...
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The 2nd Annual Summer of Social Media Begins June 19th
10 Things Your Marketing Staff Needs To Know About Facebook, Twitter, LinkedIn and Pinterest Managing your social media content in-house? Register for the 2nd Annual “Summer of Social Media” Series to...
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Breaking News: 3 Steps to Change Your Facebook URL and Page Name (Once)
“When I changed the name of my company, I wished I could change my Facebook Page URL.” - Countless business owners with over 200 fans (prior to June 27, 2012) If you were given three wishes, would one...
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Marketing Keywords to Know: August 23, 2012
Best Of All Worlds Can you hold that plane? I need to “like” Steven Spielberg’s Nyan Cat mashup on my Best of All Worlds page… Definition: a new social network for 25,000 of the world’s wealthiest...
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Obvious News for the Weekend: Social Media Won’t Help if No One Can Find Your...
This month, I met with a potential client who was ready to drop a sizable investment on social media management. They had been in business just about as long as FBC and found that their sales cycle was...
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Marketing Keywords to Know: August 30, 2012
Gamification Fill in the blank! Facebook fans love games. Definition: the use of game design techniques, game thinking and game mechanics to enhance non-game contexts Definition Translation: turn your...
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Marketing Keywords to Know: November 1, 2012
Macumen How’s your macumen? Catch up on marketing trends this month with Knead to Rise. Definition: the level of keenness one has on the effects of savvy marketing on their business (marketing + acumen...
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Marketing Keywords to Know: July 11, 2013
Web & Content Syndication Syndication: it’s not just for your favorite long-running TV series! Definition: a fabulous opportunity to take original content and post it immediately to multiple sites...
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Marketing Keywords to Know: July 25, 2013
Sponsored Updates Relevant content delivered to the right people at the right time? I’ve got time for that! Definition: LinkedIn’s new advertising solution that allows brands to promote any post from a...
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Marketing Keywords to Know: August 22, 2013
Multichannel Marketing Can’t afford this pendant? That’s ok, there are six options below that may be in your price range. Definition: The practice of interacting with a diverse collection of customers...
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Marketing Keywords to Know: September 5, 2013
Patronage Motives Restaurants are great at creating patronage motives. Why else would you go to a Brazilian steakhouse twice in one month? Definition: the stimulus that drives an individual or user...
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Marketing Keywords to Know: November 7, 2013
Lead Generation Card Twitter’s Lead Generation Card – Promoting brands unobtrusively since 2013 Definition: Twitter’s streamlined tool to help advertisers find and connect with users outside of Twitter...
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Marketing Keywords to Know: December 5, 2013
Social Proof In case you missed it, Pace Salsa got trolled this week and they didn’t even have a Twitter account for the brand. Oops… Definition: Also known as Informational Social Influence, the...
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An unforgettable marketing tactic: Part 1
January for business owners means delving into the sea of networking events again. Take your pick of charity galas, executive breakfasts, power luncheons and business after hours. If you attend many...
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Marketing Keywords to Know: January 9, 2014
MoFa (Mobile Fans) Is this beautiful Brit a model or a media maven? Her fans will be the judge… Definition: Mobile Fans that follow and take genuine interest in a brand, following through various...
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The shady business of buying followers
If you purchase your social friends, I guarantee they will not be there for you. Is watching your Facebook likes number increase like waiting for bread to rise? Have your Twitter followers slowed to a...
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Marketing Keywords to Know: October 30, 2014
Google Hot Trends Definition: A feature of Google Trends that displays a measurement of popular “searched for” topics that have gained popularity on any given day Another day, another hot topic!...
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