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Marketing Keywords to Know: July 11, 2013

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Web & Content Syndication

Syndication: it’s not just for your favorite long-running TV series!


Definition
: a fabulous opportunity to take original content and post it immediately to multiple sites (i.e. post your blog to Facebook, Twitter and LinkedIn instantly)

Web syndication makes content available to be shared easily with other sources and casts a wider net of attention to a business through links that refer directly back to the source.And we all know, referrals are the best way to build our businesses, right?

Here are some additional benefits to web & content syndication:

  • Provides a minimal maintenance solution for keeping up-to-date and trusted information on your website
  • Allows you to maintain the look-and-feel of your site while supplementing relevant info from anywhere in the world
  • Provides access to information on your industry without ever requiring your visitors to leave your website
  • Updates automatically, which frees you from having to manually cut-and-paste from one site to another

We use Networked Blogs to syndicate our blog posts. With NetworkedBlogs you can:

  • Import your blog feed into the app
  • Once the blog is set up, it will automatically post when you publish a blog
  • The post can automatically be tweeted out or posted to your Facebook profile or page
  • Users can subscribe to the blog right on NetworkedBlogs
  • Users can participate with the NetworkedBlogs community on a variety of topics

Pretty snazzy! What information do you currently syndicate on the web?



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