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Marketing Keywords to Know: August 30, 2012

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Gamification

Fill in the blank! Facebook fans love games.


Definition
: the use of game design techniques, game thinking and game mechanics to enhance non-game contexts

Definition Translation: turn your marketing approach into a game

What are the most popular gamification techniques for social media?

  • Fill in the Blank. Get feedback on proposed promotions, discounts and offers before you launch them!
  • Trivia Time! Who really knows the most about your brand? Put Facebook and Twitter fans to the test with trivia that only a diehard fan would be able to answer.
  • Which Side Are You On? Pro or con? Yay or nay? Deep dish or thin crust? Let your fans battle it out for the one true victor.


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