MoFa (Mobile Fans)
Is this beautiful Brit a model or a media maven? Her fans will be the judge…
Definition: Mobile Fans that follow and take genuine interest in a brand, following through various channels of media to stay connected
Cara Delevingne is one of the newest celebrities reaping the benefits of the MoFa generation of fans and followers she has built through her modelling career. By creating a mash-up of style and pop culture called “LOL Fashion“, Delevingne leaves little to the imagination of her followers by bringing them behind the scenes of all her ventures, as well as her thoughts.
Her lively personality is shown through her LOL Fashion brand by sharing interests, funny pictures and a genuine openness about her life. By breaking down barriers, Delevingne’s ability to engage her fans via Instagram, Facebook and other social networks in a personal way makes her a successful marketer. She shows that she is not just a model, she’s a future business mogul with a lot to say and her own army of influencers.
What will you try this year to make a better connection with your own MoFa community?
