Dancing Baloney
Definition: Special visuals or animations incorporated into website to capture the attention of a visiting user
Marketing is at its creative high right now and while dancing baloney used to be a courtesy, it’s now an essential part of branding and messaging. Attempting to stay relevant and competitive in a fast-paced market, brands have begun incorporating visuals in addition to killer written content. This gives an opportunity for the brand to express ideas to the consumer quickly instead of offering pages of information-heavy articles. It also takes a bit of pressure off the consumer since the visuals can set the tone of the brand or information included on a page. On social media, for example, posts made with visuals receive 94% more engagement than those that are text only and 67% of consumers agree that detailed photos and infographics hold more weight than product information and customer ratings!
Photos and other visuals can be easily incorporated into your website to attract customers and keep them coming back for more. With almost double the engagement just by adding a photo, a picture really can be worth a thousand words!
