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Marketing Keywords to Know: November 6, 2014
Fangirl Demographic Definition: An often neglected section of consumers that are devoted and supportive fans of anything ranging from ideas to actors An overlooked group when planning marketing...
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Marketing Keywords to Know: November 13, 2014
Dancing Baloney Definition: Special visuals or animations incorporated into website to capture the attention of a visiting user Marketing is at its creative high right now and while dancing baloney...
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Marketing Keywords to Know: July 2, 2015
Web Scraping Definition: A software program/technique used to collect large amounts of data from a website Collecting data is important for any organization to help them gain information and better...
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Marketing Keywords to Know: July 16, 2015
Brand Sentiment Definition: The positive or negative attitudes of consumers toward a particular brand Brand sentiment is important to brands to learn what their customers do and don’t like. This helps...
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Marketing Keywords to Know: August 27, 2015
Growth Hacking Definition: Using social metrics, analysis and creativity to gain momentum and flourish in a market Every penny counts and growth hacking is one of the main ways that startup companies...
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Marketing Keywords to Know: November 5, 2015
#Fitspo Definition: Short for “fitsporation”, it is the representation of active or strong women on social media used to promote the benefits of a healthy lifestyle For influencers on social media,...
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Marketing Keywords to Know: February 11, 2016
Crash Tweeting Definition: A brand’s failure to capitalize on trending topics with relevant or witty tweets Staying on top of pop culture and keeping the public engaged is a tricky job. Red Lobster...
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Marketing Keywords to Know: February 25, 2016
Facebook Reactions Definition: A new feature on the social media platform that allows them to do more than “like” a post Facebook Reactions are here! This new feature debuted on Facebook yesterday will...
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Marketing Keywords to Know: March 3, 2016
Athleisure Definition: Athletic apparel that is suitable for a variety of events You may be dressed for it, but please don’t do this. (Image via Yogadork.com) Appealing to a growing number of people...
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Marketing Keywords to Know: March 10, 2016
Collective Credibility Definition: The impression the consumer has of a brand based on peer perception and public reviews Before a new customer does business with you, there’s a strong chance they’ve...
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Marketing Keywords to Know: March 17, 2016
Vloggers Definition: Internet celebrities that create videos about their personal interests to appeal to like-minded fans and generate income If you’ve ever questioned the popularity behind an internet...
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Marketing Keywords to Know: April 7, 2016
Brandjacking Definition: Assuming a brand’s identity on social media to take advantage of the brand and/or its followers As the use of social media steadily increases, false representations of online...
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Marketing Keywords to Know: April 21, 2016
Experiential Marketing Definition: Drawing the consumer to a brand by playing to their passions To appeal to the consumer, most brands tie their products in to the consumer’s needs to drive them to do...
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Marketing Keywords to Know: May 12, 2016
Echo Chamber Definition: Different media outlets that all have the same stance and opinion on a particular subject Have you ever searched for articles on a topic and found the same information...
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Marketing Keywords to Know: June 2, 2016
Brand Backyard Definition: Accompanying content provided by brands such as blogs, official social media accounts, and private communities How does your brand make their presence known without pushing...
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Marketing Keywords to Know: June 16, 2016
Track Busters Definition: Specialists hired to clean up one’s digital tracks A term coined by DMNews, Track Busters are sure to generate an increasing amount of popularity as the Internet of Things...
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Marketing Keywords to Know: July 14, 2016
Fingermouthing Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op Bella Hadid – Professional Model and Fingermouther There’s a new trend born every minute and...
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Marketing Keywords to Know: September 8, 2016
Predictive Marketing Definition: Going beyond simple technology and cultural trends to determine how to effectively market to a group Marketing is all about pitching a product or idea at the right time...
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