#Fitspo
Definition: Short for “fitsporation”, it is the representation of active or strong women on social media used to promote the benefits of a healthy lifestyle
For influencers on social media, image is everything. These social media “celebrities” have a large following and are often compensated to always look good and take great photographs, but behind the scenes, they hardly live up to the picture-perfect image they portray online.
Thanks to one social media influencer, Essena O’Neill, the public learned that her #fitspo photographs were anything but healthy. Confessing that the images she shared were products of hundreds of retakes, heavy editing and a consuming amount of pressure to look perfect, we are able to see another side of the “glamorous” lifestyle of Instagram #fitspo models.
O’Neill’s honesty about her social media presence serves as a great reminder for brands to always represent themselves accurately and positively. By doing so, they’ll be more likely to make a positive impact on their consumers!
