Growth Hacking
Definition: Using social metrics, analysis and creativity to gain momentum and flourish in a market
Every penny counts and growth hacking is one of the main ways that startup companies with little money can be seen among bigger brands. This inexpensive marketing method can use traditional tactics but mainly incorporates an opportunities to get creative in order to stand out in a crowd.
Uber, for example, created a lucrative partnership with salon chain Drybar by offering a reduced rate on a ride when you book an appointment for a blowout. This cost-effective method was a great way for them to attract a larger audience by offering their services to Drybar clientele.
There are other growth hacking tactics that can do a startup justice, but with any marketing endeavor, it’s worth the time to change things up and discover what generates the most buzz for your brand!
Have you implemented any growth hacking strategies?
